Hello Stupid
by Scott Hardie on October 19, 2009
I don't know why car companies insist on calling their products "vehicles" now. Apparently "cars" became a dirty word and I missed it. But if you're going to change the term, consider your marketing messages carefully:
As a matter of fact, yes, I have heard about radar, sonar, and infared technology in vehicles, such as submarines, aircraft carriers, and helicopters. You just showed some to me. If Lexus set out to create the dumbest commercials of the year, hello success.
Three Replies to Hello Stupid
Jackie Mason | October 20, 2009
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Amy Austin | October 20, 2009
Bill Engvall ain't European. I can only assume that's who they hired to be the ad wizard behind this one.
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Amy Austin | October 19, 2009
Yep.