Dead Brands We Stan
Scott Hardie | July 2, 2024
I would revive ThinkGeek in a heartbeat. What a clever brand with so many fun and unique products available, with a passionate and loyal fanbase that took years to build, all wasted by a clueless parent company that bought it and shuttered it soon afterwards. The same could be said of Vine, except that TikTok eventually proved that Vine could have been huge if Twitter had recognized its potential. I wonder if something will eventually replace ThinkGeek; their niche seemed like a profitable one.
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Scott Hardie | June 27, 2024
If you could magically revive a defunct brand to its former glory, which would you choose and why? This could be a restaurant brand, retail brand, entertainment brand, household good brand, or anything else that you like.