Be Kind Rewind
A video-store employee can't believe his bad luck when his kooky buddy accidentally magnetizes himself and inadvertently erases every tape on the shelves, forcing the blundering duo to re-create low-rent remakes of all the films.

Scott Hardie: “It was ok.”

It's pretty hard to hate a movie this lighthearted and silly, but it is possible to get sick of it. Michel Gondry is more than capable of tapping into his childhood imagination for whimsical ideas, but his characters are all just children in big bodies, and his films seem to have little connection to reality that would make us care. He's got a wonderful point to make here about the value of creativity and making your own art and being active instead of passive in your recreation, but getting his point is not the same thing as enjoying his movie. It gave me a few laughs and a lot of smiles, but it's not better than Eternal Sunshine of the Spotless Mind or even his surreal music videos, and feels like a golden concept that could have gone further with a stronger script. After the movie, go online for all of his "Sweded" films, including Gondry Sweding his own trailer.

− December 9, 2008 • more by Scottlog in or create an account to reply

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