jcp

Scott Hardie | January 31, 2012
Has JC Penney learned nothing from the Gap? They have a very, um, patriotic new logo coming out.

"The new jcpenney logo, which combines the elements that have made jcpenney an enduring American brand, by evoking the nation's flag and jcpenney's commitment to treating customers Fair and Square. The square frame imagery will be evident throughout all of jcpenney's marketing, to remind customers to frame the things they love."

Yes, that's definitely what they will be reminded of. Not MS Paint.

Samir Mehta | January 31, 2012
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Erik Bates | January 31, 2012
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Scott Hardie | February 1, 2012
This is the second explanation of that annoying commercial that I've read today. If people have to explain it to each other, it's probably not a very effective ad. Unless its point is to get people like us talking about JC Penney. In which case, ugh.

Kudos to JC Penney for trying to adapt to an altered marketplace, but it's going to take more than annoying commercials and lower prices in general. The Internet and the recession are changing everything fast, but few, if any, big retailers seem to have figured out how to evolve right. Forbes recently ran an excellent analysis of how Best Buy is positioning itself to be bankrupt in five years. A lot of pissed-off former customers will cheer its demise.

Samir Mehta | February 1, 2012
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Scott Hardie | March 31, 2012
Apparently "jcp" is determined to continue with annoying commercials. It's good that they're getting rid of coupons and door-buster sales and prices ending in 99 (as in $14.99 items are now sold for $15 even), all in the name of treating customers with respect and fairness instead of psychological tricks. But the obnoxious commercials promoting these changes are BLARED AT MAXIMUM VOLUME. I know what I'd change first to treat customers with respect.

Scott Hardie | April 8, 2013
Clearly, all of these changes have worked out well for them.

Scott Hardie | May 3, 2013
Ouch. In new ads, JC Penney is now publicly apologizing for their bad taste last year.