publication date: Tuesday, February 5, 2019 (part of Winter 2019)

category: Business

clue: The alliterative hygiene brand that he co-founded, inspired by his work with apis mellifera, first became successful in Maine.

explanation: Shavitz co-founded Burt's Bees. more…

difficulty: hard

solved by: Russ Wilhelm, Samir Mehta, LaVonne Lemler, Chris Lemler, Matthew Preston, Erik Bates, and Stan Iwanchuk


Similar Goos

Henry Ford

This Detroit automaker, who named his international motor company after himself, revolutionized mass production by getting the science of the assembly line down to a T. Go »

Travis Kalanick

Above all, this former CEO's ride was marked by calamitous scandals. Go »

Julee Cruise

This Midwestern singer was catapulted to fame, and the stage of Saturday Night Live, when her eerie song for a David Lynch production became an unlikely hit. Go »

David Dao

You may want to give up your seat or you will suffer a broken nose and get dragged off the plane. Go »

Gary Larson

This amateur biologist, married to an anthropologist, drew inspiration from science and nature to drive his out-there comic for fifteen years. Go »

Paul Hollywood

He recently traveled to his namesake city to film the American version of his great baking show. Go »