publication date: Tuesday, February 5, 2019 (part of Winter 2019)

category: Business

clue: The alliterative hygiene brand that he co-founded, inspired by his work with apis mellifera, first became successful in Maine.

explanation: Shavitz co-founded Burt's Bees. more…

intended difficulty: hard

solved by: Russ Wilhelm, LaVonne Lemler, Samir Mehta, Chris Lemler, Matthew Preston, Erik Bates, and Stan Iwanchuk


Similar Goos

Henry Ford

This Detroit automaker, who named his international motor company after himself, revolutionized mass production by getting the science of the assembly line down to a T. Go »

Travis Kalanick

Above all, this former CEO's ride was marked by calamitous scandals. Go »

Bill Gates

He's not just a rich nerd. He's super-rich... and a super nerd. Go »

Steve Case

It takes a real nut case to take aim across America. Go »

Kelleth Cuthbert

For some Internet celebrities, wetter is better. Go »

John Deere

I wonder if this green-and-yellow-loving tractor magnate ever got a Dear John letter. Go »