publication date: Wednesday, December 10, 2014 (part of Winter 2015)

category: Business

clue: He may know a lot about bikes and toys, but time will tell if he can make it as a free social website without ads.

explanation: Budnitz was an entrepreneur who sold toys and bicycles. He became popular online in 2014 for launching Ello, a social network that did not include advertising. more…

difficulty: hard

solved by: Russ Wilhelm, Steve West, LaVonne Lemler, Samir Mehta, Chris Lemler, Justin Woods, Richard Slominsky, Joanna Woods, Denise Sawicki, Mike Rothstein, and Erik Bates


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