Targeted
Erik Bates | February 26, 2012
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Scott Hardie | February 25, 2012
As much as I argue that online advertising is overvalued, there are still billions of dollars to be made with the precise right advertising at the precise right time. In a big story going around lately, Target's methods are revealed. They went from $44 billion in revenue to $67 billion by using targeted ads (no pun) to the right potential customers just when they were about to change shopping habits for life. It seems unlikely that the scale of their success can be repeated, since there's apparently only one time in a shopper's life when they're that malleable and Target has met that moment about as well as it can be met by a retailer, but perhaps another whiz kid will figure out a way. There's good stuff in the article about the psychology of habits, too, if you're curious.