publication date: Monday, January 2, 2017 (part of Winter 2017)

category: Business

clue: The original name of his sandwich shop, Pizza Marines, didn't work out, so he named it after a subterranean transit system instead.

explanation: DeLuca founded Subway. It was originally called "Pete's Submarines," but people mistook the name for Pizza Marines, necessitating a change. more…

difficulty: hard

solved by: Russ Wilhelm, Steve West, LaVonne Lemler, Samir Mehta, Chris Lemler, Richard Slominsky, Justin Woods, Matthew Preston, Joanna Woods, Ryan Dunn, and Jesse King


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