publication date: Monday, January 2, 2017 (part of Winter 2017)

category: Business

clue: The original name of his sandwich shop, Pizza Marines, didn't work out, so he named it after a subterranean transit system instead.

explanation: DeLuca founded Subway. It was originally called "Pete's Submarines," but people mistook the name for Pizza Marines, necessitating a change. more…

difficulty: hard

solved by: Russ Wilhelm, Steve West, Samir Mehta, LaVonne Lemler, Chris Lemler, Justin Woods, Richard Slominsky, Matthew Preston, Joanna Woods, Ryan Dunn, and Jesse King


Similar Goos

Bill Gates

He's not just a rich nerd. He's super-rich... and a super nerd. Go »

Matt Peckham

This leftie disc golf master from Rock Hill, winner of (just) over 50 tournaments in his professional career, has innova-ted new designs in the sport. Go »

Brooklyn Decker

She's the daughter of Liam Neeson and Jane Fonda, and the wife of Dennis Quaid and Andy Roddick. Go »

Rachel Held Evans

This Tennessee-based blogger has spent years (one in particular) being a devoted Christian and not being a monkey. Go »

Amanda Knox

When Italy needed a sexy young American scapegoat for a lurid murder case, they knocked on her door. Go »

Kenneth Cole

He came out of Brooklyn as a movie producer, became a successful clothing and shoe man, and is now New York political royalty. Go »