publication date: Friday, October 21, 2011 (part of Fall 2011)

category: Advertising

clue: A willingness to try anything is the key to enjoying life.

explanation: Gilchrist played "Mikey," the star of a famous and often-repeated commercial for Life cereal who was willing to try any food that his siblings wouldn't touch. more…

solved by: Russ Wilhelm, Steve West, LaVonne Lemler, Samir Mehta, Chris Lemler, Joanna Woods, Richard Slominsky, Steve Dunn, Ryan Dunn, and Sarah Kyle

Corporate Mascots: Not every company needs a public face, but it sure helps to have one in the food business, where personality is king. These five people will forever be associated with the food companies that turned them into mascots.

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