Max Factor
publication date: Saturday, December 28, 2019 (part of Winter 2020)
category: 
Business
clue: He exerted maximum influence over the cosmetics industry, giving Hollywood stars their signature looks and popularizing the term make-up.
explanation: Factor invented the personal cosmetics industry as it exists today. At one point, every major actress in Hollywood was a client of his salon. more…
intended difficulty: easy
solved by: Russ Wilhelm, Steve West, LaVonne Lemler, Samir Mehta, Chris Lemler, and Erik Bates
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