Richard Montañez
publication date: Friday, December 17, 2021 (part of Winter 2022)
category: 
Hoaxes
clue: Thanks to his understanding of the Latino snack market, he went from cleaning the executive's office to occupying it, but a newspaper investigation revealed that the only thing truly on fire was his pants.
explanation: Montañez is a PepsiCo and Frito-Lay employee who worked his way up from janitor to vice president of multicultural sales. He gained notoriety after claiming to have invented Flamin' Hot Cheetos in his own kitchen by using Mexican spices, leading to a book and movie deal, but a subsequent LA Times investigation determined that this was false. more…
intended difficulty: hard
solved by: Russ Wilhelm, Steve West, LaVonne Lemler, Samir Mehta, Richard Slominsky, Denise Sawicki, Erik Bates, Jesse King, and Ruth Cichoski
Similar Goos
James Miranda Barry
Medicine was no big secret to this fruity physician or his patients. Go »
Charles Van Doren
Please don't believe I've given anyone the answer in advance. Go »
Kodee Kennings
Illinois students hungry for truth should look beyond this Iraqi war orphan. Go »
Frank Abagnale Jr.
They couldn't figure out his identity for five years, so do it yourself... if you can. Go »
Allegra Coleman
I'd be glad to read more about this actress if she were more honorable. Go »
