Sherb Noble
publication date: Thursday, July 23, 2020 (part of Summer 2020)
category: 
Business
clue: When his friend invented soft-serve ice cream, he knew it would be a best-seller in his royal restaurant when he couldn't give it away fast enough.
explanation: Noble founded Dairy Queen. His first attempt at soft-serve was an "all you can eat for 10 cents" promotion; he sold 1600 servings in the first two hours. more…
difficulty: medium
solved by: Russ Wilhelm, Steve West, LaVonne Lemler, Chris Lemler, Samir Mehta, Denise Sawicki, and Erik Bates
Similar Goos
John K. Hanson
He started a business that took recreational travelers a long way from the Iowa county that inspired the name of the company and product. Go »
Bill Gates
He's not just a rich nerd. He's super-rich... and a super nerd. Go »
Duke Kahanamoku
He wasn't actually Hawaiian royalty, but he may as well have been, considering his revered status as an athlete, gold-medaling in one water-based sport and bringing another to global popularity. Go »
John Waters
This director is known for his love of kitsch, including such obsessions as polyester, hairspray, and pink flamingos. Go »
Greta Thunberg
For teenagers around the imperiled world, this Swede has created a climate of demanding change. Go »
