publication date: Sunday, February 21, 2016 (part of Winter 2016)

category: Business

clue: This CEO put a $70k price tag on his employees' happiness.

explanation: Price, CEO of Gravity Payments, made headlines in 2015 when he announced that every employee would get a minimum salary of $70,000, citing research that it maximizes happiness. "Price tag" was a play on his last name. more…

difficulty: medium

solved by: Russ Wilhelm, Samir Mehta, LaVonne Lemler, Chris Lemler, Justin Woods, Richard Slominsky, Matthew Preston, Joanna Woods, Mike Rothstein, and Erik Bates


Similar Goos

Tim Cook

His beloved, now deceased predecessor had a legacy of innovation. His legacy might be privacy. Go »

Martin Shkreli

This pharmaceutical executive and Wu-Tang fan experienced a 5000% increase in hatred of his business practices this year. Go »

Bill Gates

He's not just a rich nerd. He's super-rich... and a super nerd. Go »

Wendy Thomas

The restaurant chain that has borne her name and likeness since she was a girl didn't start airing commercials starring her until the 2000s. Go »

Carol Burnett

This sketch-comedy legend made a charwoman her signature character. Go »

Killer Mike

Monstrously talented from the beginning, this deadly rapper is currently running away with critical acclaim. Go »

Go for the Gold!

Predict this year's Oscar winners and earn a prize!