Sonny Vaccaro
publication date: Thursday, April 20, 2023 (part of April 2023)
category: Business
clue: His sunny optimism helped Nike take its sales into the stratosphere by signing a future megastar.
explanation: Vaccaro signed Michael Jordan to Nike, where the "Air Jordan" shoes became phenomenal best-sellers. more…
intended difficulty: easy
solved by: Russ Wilhelm, Steve West, LaVonne Lemler, and Richard Slominsky
Similar Goos

Bill Gates
He's not just a rich nerd. He's super-rich... and a super nerd. Go »
Steve Case
It takes a real nut case to take aim across America. Go »
John Deere
I wonder if this green-and-yellow-loving tractor magnate ever got a Dear John letter. Go »
Alan Greenspan
The span of his economic control might make you green with envy. Go »
Meg Whitman
Would you bid $40 for a share in her company in one week, or Buy It Now for $60? Go »