publication date: Wednesday, January 2, 2013 (part of Winter 2013)

category: Business

clue: This Tennessee distiller made his name synonymous with whiskey.

solved by: Russ Wilhelm, Steve West, LaVonne Lemler, Samir Mehta, Chris Lemler, Justin Woods, Matthew Preston, Richard Slominsky, Joanna Woods, Denise Sawicki, Mike Rothstein, Steve Dunn, and Erik Bates

Celebrity Goo Drinking Game: If you solve a goo, take a sip. If you solve all five, finish your drink. You can order all five of these goos in a bar, but you better practice holding your liquor, because this theme will return throughout 2013.

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