King Gillette
publication date: Monday, August 2, 2010 (part of Round XLIV)
category: 
Business
clue: his shaving savings made him a loss leader (who's the king?)
explanation: Gillette, founder of the Gillette shaving products company, pioneered the sales of disposable razors. He reversed the industry's business model by making money on the blades while selling the razor at a loss, inventing the "loss leader" retail technique. more…
solved by: Russ Wilhelm, Steve West, LaVonne Lemler, Chris Lemler, Richard Slominsky, Justin Woods, Mike Rothstein, Steve Dunn, Amy Austin, Ryan Dunn, and Sarah Kyle
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