publication date: Monday, August 2, 2010 (part of Round XLIV)

category: Business

clue: his shaving savings made him a loss leader (who's the king?)

explanation: Gillette, founder of the Gillette shaving products company, pioneered the sales of disposable razors. He reversed the industry's business model by making money on the blades while selling the razor at a loss, inventing the "loss leader" retail technique. more…

solved by: Russ Wilhelm, Steve West, LaVonne Lemler, Justin Woods, Chris Lemler, Richard Slominsky, Mike Rothstein, Steve Dunn, Amy Austin, Ryan Dunn, and Sarah Kyle


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