Yesterday, Kelly and I joined friends who had free passes to shop at the new Ikea store in Tampa before it opens to the public. It was our my first time in one of those stores, and it was every bit the harrowing shopping marathon I'd heard it was. For a store that boasts so frequently about how efficient everything is, having you proceed through the store in one long winding line for four hours sure doesn't feel that way, but every store has ways of getting you to buy more than you came for and Ikea has come up with a unique one.

Our friends bought quite a bit, but Kelly and I didn't spend money other than lunch in the cafeteria. I want to say that I'm proud of our self-restraint in holding back, but the real reason is that virtually nothing in that store appealed to us. I have friends with this design sense and there's nothing wrong with it, but personally, we were turned off by the tacky patterns and single bolds colors, and the flat boxy shapes, and modular look to everything. Kelly objects to the modernity and the feeling that everything in the store will be out of style in ten years; me, I just don't care for the look of it at all. I want to get into interior decorating and spruce up my home, and if I liked Ikea's style then I'd be all over their cheap prices and mix & match philosophy; I'd be in heaven in that store. I think that explains it for the people who do like it. Until we get some more money, it's back to Target for us.


Three Replies to Det är inte så farligt

Jackie Mason | May 4, 2009
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Kelly Hardie | May 7, 2009
"Our first time"? I've been to them before. It's hot gay man watchin time!

Scott Hardie | May 7, 2009
That store has got to be difficult for employees to get across too, even if they know all the shortcuts. If you work on the first floor and the far opposite corner from the cafeteria and you get a fifteen minute break, how many minutes will you really have to relax?


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