James Charles
This celebrity goo was created by Scott Hardie.
publication date: Thursday, August 19, 2021 (part of Summer 2021)
category: 
Internet
clue: The brand didn't rename itself Coverboy no matter how many of his sisters bought the product.
explanation: Charles is a YouTuber who covers beauty and makeup. He calls his fans "sisters." In 2016, he became the first male spokesperson for Covergirl. more…
intended difficulty: hard
solved by: Russ Wilhelm, Steve West, LaVonne Lemler, Chris Lemler, Richard Slominsky, Denise Sawicki, Mike Eberhart, and Aaron Shurtleff
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