Jimi Heselden
publication date: Thursday, April 25, 2013 (part of Spring 2013)
category: Business
clue: He was so impressed by the Segway that he decided to take the plunge and buy the company.
explanation: Heselden bought the company that developed the Segway but died when he accidentally rolled off of a cliff on one. more…
solved by: Russ Wilhelm, Steve West, LaVonne Lemler, Samir Mehta, Chris Lemler, Richard Slominsky, Justin Woods, Denise Sawicki, Matthew Preston, Joanna Woods, Mike Rothstein, and Steve Dunn