Lost in Translation
by Steve West on August 17, 2007

Some ad slogans that had hilarious results when translated into other languages for international marketing.
Web Junkie
Steve West scours the Web searching for interest or absurdity and then shakes his head ruefully when he finds it. Read more »

Darth Vader Is Alive And Well And Living In My Toaster
So we got this gift from a mother-in law who shall remain nameless; a "super-mega-nuclear look at me long enough and your face will melt like that guy in Raiders toaster. There was nothing wrong with our existing toaster but when she saw it on QVC, my nameless mother-in-law had one of those have to have it moments. I've nicknamed the toaster Darth Vader because regardless of the setting, it turns the bread to the dark side every time. Go »
Vacation Week
We took the girls to the National Zoo in Washington D.C., a part of the Smithsonian network of attractions. Home of the famous pandas, the National Zoo is incredibly diverse and seemingly comprehensive. Go »
Things Remembered
When I was in kindergarten, a girl brought a doll to class. It was so pretty that even the boys liked it. Everyone played with it but I was the one who broke it. Go »
Baby Boomer Blues
I overheard someone of my generation (born in the early 60's) recently say, "Kids today don't even know how to write in cursive," in a negative way. That statement got grumbled agreement from the codgers nearby. I was thinking without saying out loud, "Grandma, you can't even turn on your laptop without getting six viruses and wiring half your retirement money to a Nigerian Prince." Go »
Where's the Luxury?
I'm sitting in a luxury suite at FedEx Field watching the Wahington Redskins play haplessly against the San Francisco 49ers. (Redskins missed FG) There's more cheering happening for SF than Washington which is typical lately. Dee Fence! Go »